The Tipping Point

Amidst all the busy-ness with AIESEC and all, I managed to take some time out to finish reading The Tipping Point by Malcolm Gladwell.. this is the same guy who brought is Blink! and in similar fashion, he presents very thought-provoking way of looking at our environment and at changes...


The excerpt below is taken from http://www.gladwell.com/tippingpoint/

1. What is The Tipping Point about?

It's a book about change. In particular, it's a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. For example, why did crime drop so dramatically in New York City in the mid-1990's? How does a novel written by an unknown author end up as national bestseller? Why do teens smoke in greater and greater numbers, when every single person in the country knows that cigarettes kill? Why is word-of-mouth so powerful? What makes TV shows like Sesame Street so good at teaching kids how to read? I think the answer to all those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us.

I would definitely recommend this book! So much implication on how to do marketing, or to communicate with people, or to generate hype... not that it's meant to be taken as a guide book... but well.. if you're looking for something to challenge conventional thinking, THIS is the book to read...